Providing Pathways to HopeHope Campaign (October 2021 – December 2021) Challenge The Fresno County Department of Behavioral Health uses its resources to enhance the health and well-being of all residents, whether it’s the treatment of mental health and substance use disorders or general access to resources for recovery and resilience. The problem? Not many people
Hope BloomsBlooming Hope (August 2021 to September 2021) Challenge After a full year of dealing with the challenges and change caused by the pandemic, we helped the Fresno County Department of Behavioral Health (FCDBH) with suicide prevention messaging that encouraged residents to reconnect, recenter, and rebuild. The Smallest Things Can Make the Biggest Impact One
In Small DosesFentanyl and Naloxone Campaign (2021) Challenge At the start of 2021, the Fresno County Department of Behavioral Health (FCDBH) sounded the alarm on a terrifying trend. Illicit drugs in Fresno were being laced with fentanyl, a synthetic opioid 100x more potent than morphine. Drug overdoses and deaths were on the rise. Solution Fentanyl
Quick RecoveryFlu Campaign Challenge The Fresno County Department of Public Health needed to reach the public during the 2017-2018 flu season, and the campaign had to launch in within two weeks! Solution Working collaboratively with their staff, we were able to produce television, digital and social ads, a landing page to track activity, and all
Lighting the Way Challenge With new leadership and a contested new location called The Lighthouse, the organization had gone a bit quiet before recognizing the need to revisit the long term strategic plan and communication strategy. Solution Logos and messaging were crafted based on stakeholder feedback, and community focus groups. This feedback helped to produce
Fresno County Department of Public HealthBetter TogetherCreating a Healthy Fresno County Since 2017, we’ve worked with the Fresno County Department of Public Health (FCDPH) on over 2 dozen unique campaigns and health initiatives — including guiding County residents through a global pandemic. BrandingHealthy Starts Here To create a sense of unity among multiple campaigns and
Fresno County Department of Behavioral HealthCrafting Safe & Effective Suicide Prevention Messages In 2019, the Fresno County Department of Behavioral Health (FCDBH) asked JP to develop their Suicide Prevention campaign. The goal was simple: raise awareness and connect community members to available resources. To ensure these messages were ones to remember, JP team members put
