A Work of CartSolid Waste Division Campaign Challenge The City of Fresno’s Department of Public Utilities Solid Waste Division focuses its efforts on recycling outreach and promoting proper usage of the gray, blue and green carts. With new recycling regulations in effect, JP was tasked with educating customers on what can’t be recycled to avoid
Hazard Signs Challenge In 2021, Fresno County Public Works and Planning were hosting a series of Household Hazardous Waste (HHW) dropoff events, giving residents a legal and cost-free way to dispose of unwanted household items that cannot go in the regular trash. If not properly handled, these can be harmful to people, pets and the
CLASS IS IN SESSION FOR EFFECTIVE PR Challenge City of Fresno’s recycling program had been retooled to meet California Board of Education standards. Our task was to fully rebrand and relaunch the program for elementary educators in the city of Fresno on a limited budget and time period. Solution To appeal to elementary students and
Off the Hook Challenge Our task was to develop a new, multi-lingual, multimedia campaign for the CPUC California LifeLine Program, where we were the third agency to come into this relationship after the two previous agency relationships failed to deliver quality materials on deadline. Solution We began the process with multilingual, multi-market focus groups and
Making Waves Challenge The City of Hanford was placed under a conservation order by the State of California to reduce its total potable water consumption by 28 percent. A campaign was needed to generate awareness and reinforce the need for water conservation. Solution Based on our research, we crafted the multi-language 60 Gallon Challenge campaign
PG&ECommunity Contributions Energy BoostChallenge To reinforce the brand, drive home the local impact of PG&E, and thwart potential competition’s statements that PG&E was a “San Francisco company,” we developed and executed a locally-focused campaign. Solution Utilizing real PG&E employees, we created a six-month, multi-media (television, print and microsite) campaign in English and Spanish to highlight
City of Fresno Department of Public UtilitiesWe Recycle (Just Not Our Ideas) From water-wise tips to recycling do’s and don’ts, the City of Fresno Department of Public Utilities consistently sends out much-needed information to the public. To ensure these important messages stayed top-of-mind for residents, JP pushed the creative envelope — and earned some big
