On the MoveFAX15 Launch Campaign Challenge January 2017 marked the return of the 15-minute bus service, rebranded and presented as an all-new program. Reaching the target audience and community at large would have to be done with a minimal budget. Solution Build creative assets, leverage a value-added media plan, execute outreach and public relations initiatives.
“Go Human” Campaign Signs of LifeChallenge Go Human campaign goal was to alert drivers to the human side of traffic safety laws. This consisted of taking ordinary traffic signs and replacing stick figure people with real life photography for a variety of campaign ads. Solution Implement live action digital web banners, and update out of
California’s Low Cost Auto InsuranceWe’ve Got You Covered When you pair an essential service like auto insurance and a great marketing message, you get a campaign that brings in new customers, month after month. In 2015, California’s Low-Cost Auto Insurance approached JP for help in increasing online visibility and lead generation. The result? Five years
