Our task was to develop a new, multi-lingual, multimedia campaign for the CPUC California LifeLine Program, where we were the third agency to come into this relationship after the two previous agency relationships failed to deliver quality materials on deadline.
Off the Hook
We began the process with multilingual, multi-market focus groups and surveys throughout California to determine brand equity of the current logo and test the appeal of concepted messages and images. The results were used to build TV, radio, print, out-of-home, web and grass roots messaging and marketing materials.
The brand refresh campaign, that ran in two time periods, demonstrated an impact and ROI significant enough to warrant additional media investments the following year.
“We truly appreciate your expertise and endless commitment to provide quality deliverables ... throughout the course of the contract.”
Julie Weigand, Senior Program Manager