CLASS IS IN SESSION FOR EFFECTIVE PR

Challenge

City of Fresno’s recycling program had been retooled to meet California Board of Educa­tion standards. Our task was to fully rebrand and relaunch the program for elementary educa­tors in the city of Fresno on a limited budget and time period.

Solution

To appeal to elementary students and teachers, we created a tool kit that included a logo’d teacher bag, sticky note pads, pencils, parent informa­tion cards and a classroom poster, then partnered with GW School Supply for distribution.

Result

With booths just outside the doors of GW School Supply’s locations during its back to school high traffic time, we were able to get program infor­mation into the hands of more than 300 teachers. By the following Earth Day, the program was booked to capacity for classroom presentations.

“The resulting school education program(Grow Up Green) exceeded my expectations in professionalism, visual energy, and innovation.”

– Robert Gedert, Director
(Formerly with City of Fresno)