Outcomes-Based Methodology to Leverage Results

Even the best designed communications campaigns aren’t effective if they don’t reach the target. And, in marketing, most targets are moving. Audiences change, message objectives evolve, and technology advances. That’s why we’ve invested in tools and training to monitor communications plan efficiency and to make mid-course adjustments, if indicated. 

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Measures and Insights provide continuous feedback

  • Audience demographic/technographic profile production
  • Audience influencer identification
  • Existing conversation drivers & sentiment determination
  • Analyst report & secondary research review
  • Key performance indicators (KPIs) determination & evaluation

We methodically monitor campaign performance to make refinements that optimize our outreach. We work with government project teams to establish KPIs and develop metrics important to their needs. In addition to industry-standard metrics (impressions, click-thru rates, reach/frequency, etc.), we will develop custom measures based on your requirements.

Reporting tools for situational awareness

Collaborating with many government teams to define evaluation tools and reporting preferences, we simplify their processes. This allows us to collect applicable data, including pre- and post-campaign analysis. Below are typical monitoring and metrics we use for government campaign management

Metrics and tools to measure campaign success:

  • Audience Targeting
  • Improve Reach on Mobile (Retargeting/Social Engagement)
  • Increase Engagement on Apps
  • Personalized Marketing Campaigns
  • Cross-Device Tracking
  • Machine Learning Ad Buying
  • Data Segmentation Tools for Advanced Optimization
  • Media Monitoring & Research
  • Media Dissemination & Tracking
  • Web Trending Reports
  • Social Media Monitoring and Reports
  • Omnibus Surveys
  • Qualitative & Quantitative Data Collection & Analysis
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Contact us to learn how our robust and detailed data analysis reports can inform your government outreach efforts.