With new leadership and a contested new location called The Lighthouse, the organization had gone a bit quiet before recognizing the need to revisit the long term strategic plan and communication strategy.
Lighting the Way
Logos and messaging were crafted based on stakeholder feedback, and community focus groups. This feedback helped to produce documents and materials, along with a completely rebuilt website.
With consistent branding and messaging in place, the organization could move forward with their long term goals. The new, mobile-friendly website improved navigation, and allowed key stakeholder groups to find the content they needed.
“We value the amount of time and energy JP Marketing staff dedicated to understanding our vision, mission and work. Together, our teams participated in multiple meetings, in-depth conversations, and the review of various documents and resources to clarify the goals, background information and expectations for this project. We value the partnership with JP Marketing and are particularly grateful for your work in repositioning parents and caregivers as our priority target audience and First 5 Fresno County as a leader and innovator in early childhood issues.”
Emilia Reyes, Executive Director
First 5 Fresno County