“Go Human” Campaign

Signs of Life


Go Human campaign goal was to alert drivers to the human side of traffic safety laws. This consisted of taking ordinary traffic signs and replacing stick figure people with real life photography for a variety of campaign ads.


Implement live action digital web banners, and update out of home and radio ads, to support the social and media buy. Survey research was then conducted to evaluate the campaign.


Multi-agency coordination along with the multi-media campaign produced impressions that were 36.9% higher than the goal, for a total of 164,360,672 impressions across six Los Angeles counties.