Providing Pathways to Hope

Hope Campaign (October 2021 - December 2021)

Challenge

The Fresno County Department of Behavioral Health uses its resources to enhance the health and well-being of all residents, whether it’s the treatment of mental health and substance use disorders or general access to resources for recovery and resilience. The problem? Not many people know these resources are available to residents in Fresno County. So, our goal was to tell the story behind this hidden support system and make sure the message spread from the foothills to farmlands and everywhere in between.

Solution: Hope Is On the Way

Building on branding elements from the previous year, the JP team was able to tell
how the Department of Behavioral Health brings hope and healing to the community. In doing so, we introduced the symbol of an airplane because it’s a recognizable figure that connects people far and wide, but it’s not often in plain sight when on its journey. Furthermore, it’s a subtle reminder always to look up!

Now Arriving: Hope and Healing

Although the mission of the Department of Behavioral Health is not always public facing, we wanted to deliver awareness to residents in a variety of creative ways. The goal was to show that resources are available across the county—through clinics, schools, and other community organizations—and there are real people on the other end who are willing to help.

Now Arriving: Hope and Healing

Although the mission of the Department of Behavioral Health is not always public facing, we wanted to deliver awareness to residents in a variety of creative ways. The goal was to show that resources are available across the county—through clinics, schools, and
other community organizations—and there are real people on the other end who are willing to help.

Paper Airplane Brochure

The first approach the Department of Behavioral Health uses to reach residents is through community events. We created a downloadable brochure formatted to fold into a paper airplane to prepare their team with materials for those events. The goal was to spread information on access to resources while informing those individuals on the Department of Behavioral Health’s role in their own neighborhoods.