On the MoveFAX15 Launch Campaign Challenge January 2017 marked the return of the 15-minute bus service, rebranded and presented as an all-new program. Reaching the target audience and community at large would have to be done with a minimal budget. Solution Build creative assets, leverage a value-added media plan, execute outreach and public relations initiatives.
A Guide to the SouthWebsite Challenge For 16 cities in the Los Angeles County area, the South Bay Cities Council of Government (SBCCOG) shares the goal of maximizing quality of life while addressing issues of common interest. So when their outdated website felt disconnected from South Bay citizens, JP joined the conversation. Solution From city
Everyone Counts in Large Amounts Challenge The US Census is the single most important social information collection event and it only comes once a decade. In partnership with Mercury Public Affairs, we were contracted to conduct message testing throughout the state of California to ensure statewide marketing efforts would resonate with identified vulnerable populations. These
Providing Pathways to HopeHope Campaign (October 2021 – December 2021) Challenge The Fresno County Department of Behavioral Health uses its resources to enhance the health and well-being of all residents, whether it’s the treatment of mental health and substance use disorders or general access to resources for recovery and resilience. The problem? Not many people
Hope BloomsBlooming Hope (August 2021 to September 2021) Challenge After a full year of dealing with the challenges and change caused by the pandemic, we helped the Fresno County Department of Behavioral Health (FCDBH) with suicide prevention messaging that encouraged residents to reconnect, recenter, and rebuild. The Smallest Things Can Make the Biggest Impact One
A Work of CartSolid Waste Division Campaign Challenge The City of Fresno’s Department of Public Utilities Solid Waste Division focuses its efforts on recycling outreach and promoting proper usage of the gray, blue and green carts. With new recycling regulations in effect, JP was tasked with educating customers on what can’t be recycled to avoid
In Small DosesFentanyl and Naloxone Campaign (2021) Challenge At the start of 2021, the Fresno County Department of Behavioral Health (FCDBH) sounded the alarm on a terrifying trend. Illicit drugs in Fresno were being laced with fentanyl, a synthetic opioid 100x more potent than morphine. Drug overdoses and deaths were on the rise. Solution Fentanyl
Hazard Signs Challenge In 2021, Fresno County Public Works and Planning were hosting a series of Household Hazardous Waste (HHW) dropoff events, giving residents a legal and cost-free way to dispose of unwanted household items that cannot go in the regular trash. If not properly handled, these can be harmful to people, pets and the
Quick RecoveryFlu Campaign Challenge The Fresno County Department of Public Health needed to reach the public during the 2017-2018 flu season, and the campaign had to launch in within two weeks! Solution Working collaboratively with their staff, we were able to produce television, digital and social ads, a landing page to track activity, and all
CLASS IS IN SESSION FOR EFFECTIVE PR Challenge City of Fresno’s recycling program had been retooled to meet California Board of Education standards. Our task was to fully rebrand and relaunch the program for elementary educators in the city of Fresno on a limited budget and time period. Solution To appeal to elementary students and
